Welcome to Data Cleansing from Email DATA BANK
Use our Data Cleansing service to access our comprehensive range of services online, 24 hours a day and take full charge of your customer data processing yourself. With minimum annual licence fee and a FREE data quality audit before you purchase, you are firmly in control of your direct marketing spend.
Maximum Return on Investment
In today’s climate it is vital that everything your business utilizes is cost effective and delivers the maximum return on investment. Databases are no different.
Your customer or prospect base needs regular care and attention to maximize the opportunities to your business so you should be performing regular data cleansing processes to ensure that the data is accurate and up to date.
It is estimated that databases decay on average by a third in just 12 months. Companies move or cease business, they register with suppression services or people leave.
That’s a staggering amount of unusable data. By cleaning your database regularly it helps your business stay compliant with the Data Protection Act by ensuring that the data you hold is current and accurate. Don’t waste your direct marketing budget on duplicate or unwanted mailings and data processing costs.
Your creative may be industry leading, but with incomplete addressing, old contact names and irrelevant offers it can all be in vain and embarrassing to your company.
Data cleansing with Email DATA BANK ensures that you:
- Correct invalid or mis-spelt addresses and postcodes.
- Identify people who have left companies and update with new contact.
- Identify companies who have moved address and update their details.
- Remove companies that have ceased business.
- Prevent wastage by removing duplicate entries for the same person or company.
- Check telephone numbers before making sales calls.
- Enhance your data with additional telephone numbers or email addresses.